More engagement and sales. Less time and cost.
mChain is a marketing business that replaces the big agency model. We deliver more engagement, sales and revenue for clients by providing modular marketing capabilities on-demand.
We enable brands to plug in resource to meet the needs of today’s multidisciplinary marketing world. Smartly connecting Insight, Creativity and Technology across our end-to-end strategy platform.
Capabilities across an end to end strategy model
Specialised Research, Insight and Market Segmentation to identify customer needs...
…which defines the optimal Value Proposition and Campaign Planning...
…which drives agile campaign execution via specialist innovative providers…
…evaluated by KPI monitoring to understand Media, Creative, and Value Proposition Effectiveness.
Plug in marketing capability without the usual budget and time commitment.
We harness the Marketing as a Service (Maas) model: modular marketing services ready to deliver on-demand when you need them.
mChain gives you the marketing infrastructure, applications, technology and business processes delivered through a curated network of marketing specialists.
The Marketing as a Service model provides agility, simplicity and scalability to clients who need to augment their existing capabilities and drive performance without the usual budget and time levels of commitment.
Finally, the Marketing Industry has evolved: Marketing as a Service.
Marketing as a Service (MaaS) is emerging as the optimal marketing model for the third decade of the century. With the multidisciplinary marketing world and need for innovation and agility, businesses benefit more from acquiring on-demand capabilities rather than relying on historic models of either building large in-house teams or relying on costly agencies.
One of the advantages of as-a-Service is the ability to expand and contract the service according to your need. This allows brands to essentially procure business agility by accessing an entire marketplace of specialist skills, tools and services. From a procurement and efficiency perspective, mChain is a single platform for access and management of modular services, which means you save time and money.