We are British Amsterdammers who have delivered insight, strategy and campaigns all over the world. We’ve been Corporate, Agency and Start-Up, with a record of delivering growth. 


Thomas Bagnall | Co Founder

Business Strategy and Insight

I'm experienced at developing business and customer strategies fuelled by an insight engine to ensure compelling value propositions resonate with customers and drive business KPI’s.

I've worked across 56 international markets, half a billion active customers from technology, consumer, ecommerce and finance industries for both B2B, B2C and B2G.




Tim Craig | Co Founder

Value Proposition and Go To Market.

20 years experience of understanding what drives international consumers, building winning value propositions and marketing campaigns which hit commercial goals.

Most of my experience is in tech-marketing – so like the brands I work with I’ve had to constantly adapt my skills to stay relevant. I believe that brands from any sector can benefit from tech’s fast-evolving approach to marketing.

I bring fun and energy to everything I do – creativity in solving problems, connecting with other people, and take enormous pride in getting stuff done properly and quickly.


Contact Us

Call, WhatsApp or mail us


+31 (0) 625177349


mChain HQ

TQ Singel 542
Amsterdam. The Netherlands 1017AZ


Partners and Investors

The marketing universe is enormous, and we are always open to talk about new trends and partnerships that will progress strategic marketing, insight, campaign and performance optimisation. Feel free to reach out via the contact page. 


We love collaborating

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